Beauty Industry

Elizabeth Arden Releases Statement on Elizabeth Taylor

The actress and icon launched her first fragrance in 1987, Elizabeth Taylor's Passion.

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By: Jamie Matusow

Editor-in-Chief

Elizabeth Arden Inc., a global prestige beauty products company, has issued the following statement regarding the passing of Elizabeth Taylor:

“It is with deep sadness that we learned of the passing of Elizabeth Taylor, the legendary actress, activist and businesswoman. As her business partner in the fragrance industry, we have held her in the highest esteem and have had tremendous respect for her extraordinary compassion, creativity and business acumen.

“With the launch of her first fragrance in 1987, Elizabeth Taylor’s Passion, she built a fragrance empire and one of the most successful brands in fragrance history. White Diamonds remains a best seller almost 20 years after its 1991 introduction, a testimony to her transcendent and enduring appeal. Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much.

“Her sense of humor, passion for life, never-ending dedication and generosity of spirit will be remembered by all of us. She will be deeply missed.”


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